Secant Medical™ to Highlight New Branding Effort and Biomedical Textile Development Services at MD&M West Show
Perkasie, Penna. – February 5, 2010 – Secant Medical™, the leading provider of design, development, and custom manufacturing services for biomedical textile structures, will exhibit its specialized biomedical textile development services – and launch the company's aggressive new marketing and branding strategy -- at booth number 2374 of the Medical Design & Manufacturing West trade show, February 9th—11th at the Anaheim Convention Center in Anaheim, California.
Biomedical textiles developed by Secant Medical are used in orthopedic, cardiovascular, tissue-engineered, and neurological devices, in addition to general surgery applications. The company counts many of the world's leading medical device companies among its customer base.
On display will be the company's established line of services, including samples of various textile structures, as well as Secant Medical's new logo, branding, and comprehensive marketing materials spotlighting its unique offerings. Knowledgeable engineering and business development professionals, with experience in specific therapeutic areas, will staff the booth. The new trade show marketing presence follows recent announcements by Secant Medical of new branding, marketing, and business development staff expansions.
According to Karen West, general manager, "We are excited about this official re-launch of Secant Medical to the device community. Clients have valued our engineered biomedical textiles for decades for use in a variety of implantable device types. Thanks to our continuing revenue growth, we are in a unique position to leverage our capabilities through aggressive marketing in key therapeutic areas. The new branding on display at this important show is one more step in our effort to achieve additional market awareness and penetration. Look for us to make more enhancements and staff additions in the near future."
Secant Medical rolled out several new marketing programs on in October 2009 to spur additional business opportunities for its services within the medical device industry, including the new logo and positioning line, a rebranded website, new sales and marketing collateral, and expanded trade media-based advertising and public relations.
About Secant Medical: Secant Medical™, LLC is the leader in custom-developed biomedical textile structures for medical devices, helping customers meet challenges to bring device solutions to market quickly and effectively. Using constantly evolving high-performance metallic and polymeric biomaterials, the company designs the textile structures that client innovations require in developing the next generation orthopedic, cardiovascular, tissue-engineered and neurological devices, and new general surgery resources. Secant Medical is a business unit of Prodesco, Inc., the leader in the design, development and manufacture of engineered fabric structures for the medical, industrial and aerospace industries since 1943. In 2008, Prodesco became part of Fenner PLC, a worldwide leader in reinforced polymer engineering headquartered in Yorkshire, England. For more information, contact Jeff Koslosky, at 215-257-8680, extension 159; email jeff.koslosky@secantmedical.com; or visit www.secantmedical.com.